superblack pack
The Old Inecto Superblack 70's pack needed to be launched into the 21st century, without loosing its 90% share as the leading African hair colour. Adcom Design Studio was prepared to do whatever it took to make the brand evolution feel natural, whilst walking the fine line of brand creative property, consumer research and an elegant design.
After finding the perfect model, directing the shoot and proving the on-shelf feasibility of the gold foiling. We were proud to produce this packaging evolution success.
Adcom Design Studio- Tel: +27 (0)31 266 0407 - www.adcomdesignstudio.com - email: adcomstudio@mweb.co.za
